Interviews

October 21, 2025

This year’s Tahona Society Competition – created by Altos to empower bartenders through education, mentorship and entrepreneurship – crowned Christina Mercado, award-winning mixologist, pastry chef, and founder of C-Sweet Syrups, as its 2025 global winner. 

October 16, 2025

The Absolut Haring Artist Edition bottle is now available in 40 markets worldwide. Yet, its launch in the summer was exclusively for global retail travel (GTR).

October 9, 2025

Collaborating with renowned artists, musicians, fashion designers and fashion houses has played an integral role in building Absolut’s brand identity over the past 40 years.

September 23, 2025

Malfy, the world’s number one Italian Super Premium Gin, has unveiled a stunning new bottle design for Malfy Originale, its classic dry gin with an Italian twist.

September 12, 2025

Since 2009, Altos has been helping the global bartender community to level up through the Tahona Society, providing networking, training and knowledge sharing on subjects ranging from sustainability to the power of agave, and entrepreneurship.

September 5, 2025

Absolut Vodka is celebrating the legacy of Keith Haring, one of the world’s most influential pop artists, with the launch of the Absolut Haring Artist-Edition bottle nearly four decades after he first painted the apothecary-shaped bottle.

August 13, 2025

The Absolut Vodka Drinks Squad – a team of mixology experts and entrée strategists – got together to create a signature cocktail to celebrate the release of the Absolut Haring limited-edition bottle nearly four decades after Keith Haring first painted the iconic bottle.

August 5, 2025

Since its launch in 2024, the first iterations of Malibu’s Don’t Drink and Dive campaign with Olympic champion Tom Daley have claimed a host of awards, and most importantly, raised significant awareness of the dangers of mixing alcohol and swimming.

July 16, 2025

With a long history of being at Tales of the Cocktail (TOTC), Absolut is back in New Orleans with one of its most ambitious activations yet: the Absolut Studio.

July 15, 2025

Malfy’s collaboration with Missoni has entered its second season – unveiling a new limited edition bottle inspired by the fashion brand's vibrant Resort 2025 Project, with its unmistakable zigzag patterns echoing the shimmering hues of the Italian coastline.

June 24, 2025

After years of innovation and bold industry firsts, Absolut Vodka is bringing together two of their breakthrough innovations for the first time: placing a paper-based cap on the “Absolut Paper” bottle. Bringing the brand – and the spirits industry – one step closer to its long-term vision of a fully bio-based bottle.

June 24, 2025

Celebrating the mixing of ideas, people, culture and cocktails, the first Born to Mix campaign was Absolut’s biggest global marketing initiative in more than 10 years.