We are The Absolut Group
We can’t wait to share our passion for progression and century-long tradition of fine spirit making with you.
Our brands
The Absolut Group’s brands are defined by lifestyle and mindset, and a true long-term commitment to sustainability. We are inspired by their heritage to co-create today’s popular culture.
We are TAG
From master distillers to brand managers, production safety co-ordinators to creative minds – it’s our people around the world who shape and define The Absolut Group. Read their stories in their own words and discover why We are TAG!
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Our group
The Absolut Group comprises an extensive range of spirits brands within the Pernod Ricard Group. At the Group’s heart are four global premium spirit brands, Absolut Vodka, Beefeater Gin, Kahlúa and Malibu, which are revered the world over.
Our 2030 roadmap is named Good Times from a Good Place and is comprised of four pillars, Nurturing Terroir, Valuing People, Circular Making and Responsible Hosting, address all aspects of our business from grain to glass.
Each of our pillars sets out ambitious goals and targets to drive innovation, brand differentiation and attract top talent.