Our Stories

What’s it like working at The Absolut Group, and what are we up to? Find out in interviews, announcements, and news items, here at Our Stories.

Interviews

We need to celebrate more!

Interviews

The Rise of the No Alcohol Trend

Sustainability

Embracing the strength of diversity

Interviews

What’s it like to work at and with The Absolut Group? Who are the people and partners behind the company and the brands? Find out in your interviews.

Latest news

The latest news and announcements from The Absolut Group.

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Interviews

Absolut Vodka

Absolut and Copy Magazine helps AI steer away from stereotypes

May 2, 2024

Absolut and Copy Magazine recently announced that they are working together to challenge entrenched biases that corrupt fashion representation in AI and reshape outdated stereotypes.

Interviews

Absolut Vodka

Unleashing the power of imagination to craft stories

March 26, 2024

We caught up with Deb Dasgupta, who joined Absolut Vodka as vice president of global marketing late last summer.

Interviews

Absolut Vodka

Introducing Absolut Hunni: A Sweet Vodka Innovation

March 22, 2024

The Absolut Group has unveiled its latest sensation, Absolut Hunni, a vodka infused with natural honey. This innovative addition to the Absolut flavour portfolio offers a smooth and delicious tasting experience that is perfect as it is or for mixing purposes.