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The latest press releases

Born to Mix campaign

Absolut Vodka mixes dance battles into cocktail culture in new global campaign

June 5, 2025

Absolut unveils first-ever limited-edition bottle collection for Tomorrowland 2025

May 19, 2025

Plymouth Honey

Introducing Plymouth Honey, a naturally smooth and delicate new expression

May 19, 2025

Paris Hilton

Introducing…Absolut House of Cosmo at Coachella, with Paris Hilton

May 2, 2025

Plymouth gin bottles

Plymouth Gin continues to protect and regenerate seagrass with third limited-edition bottle supporting the Ocean Conservation Trust

May 2, 2025

Kahluá Espresso MarTony Glass

Have your Espresso Martini – and eat it?

April 14, 2025

Brian Cox roller skating

Employees giving away over two months of overtime every year: Malibu and Brian Cox urge nations to Clock Off

April 8, 2025

Beefeater campaign

Beefeater unleashes The Spirit of London in a digital-first global campaign

April 7, 2025

Del Maguey celebrates 30 years of liquid art and indisputable category leadership

March 14, 2025

Kahlúa coktails

Kahlúa goes undercover for St. Patrick’s Day with sneakily disguised pint glasses for Espresso Martini lovers

March 12, 2025

Beefeater Grapefruit ad

Beefeater unveils refreshing new Grapefruit Spirit Drink in developing European markets

March 3, 2025

Monkey 47 bottle

MONKEY 47 collaborates with film prop designer Annie Atkins for brand refresh

February 5, 2025

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Born to Mix

June 5, 2025

Born to Mix

June 5, 2025

Born to Mix – behind the scenes

June 5, 2025

Born to Mix – behind the scenes

June 5, 2025

Born to Mix – behind the scenes

June 5, 2025

Born to Mix – behind the scenes

June 5, 2025

The Absolut Group is proud to be an integral part of Pernod Ricard, the world leader in premium international wines and spirits. Convivialité is at the heart of everything we do, from our distilleries, production sites and offices around the world. We are committed to offering products and experiences that surprise and delight – and to ensuring a respectful, diverse and sustainable future filled with positive human connections for all.

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