Press releases

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Absolut Vodka
Altos
Avión
Beefeater
Del Maguey
Elyx Vodka
Kahlúa
KI NO BI
Malfy Gin
Malibu
Monkey 47
Olmeca
Plymouth Gin

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Absolut Tabasco in front of the volcano
Press release
Absolut Vodka

Coming in Hot. Absolut® and Tabasco® Launch New Spicy Vodka

January 28, 2026
Beefeater Black
Press release
Beefeater

Introducing Beefeater Black, a New Twist on the World’s Most Awarded Gin*

January 27, 2026
Press release
Beefeater

Introducing Beefeater 0.0% alcohol

January 27, 2026
Malibu Pink with glasses
Press release
Malibu

Malibu® Takes Tropical Flavor to the Next Level with the Launch of Malibu Pink and Malibu Dole Ready-to-Drink

January 21, 2026
Altos x Australian Open
Press release
Altos

Altos Tequila Unveils Casa Altos: A Mexican Celebration and Larger-than-life Tribute to Thanasi Kokkinakis

January 21, 2026
Desmond Payne
Press release
Beefeater

Beefeater’s Master Distiller Emeritus, Desmond Payne, Announces Official Retirement

December 17, 2025
Salma Hayek Pinault returns in new Kahlúa® and Dunkin’® campaign to swirl up the drama
Press release
Kahlúa

Salma Hayek Pinault returns in new Kahlúa® and Dunkin’® campaign to swirl up the drama

October 17, 2025
Olmeca
Press release
Olmeca

Pernod Ricard’s Olmeca Tequila hits one million cases milestone

October 13, 2025
Press release
Absolut Vodka

Absolut Haring x Aries: Art and fashion collide in a special-edition collectionof collectable apparel and accessories

October 10, 2025
Monkey 47
Press release
Monkey 47

Monkey 47 unveils annual limited-edition Distiller’s Cut – refined with hand-harvested ‘white gold’ from Camargue’s salt marshes in the south of France

October 6, 2025
from left to right: Daniela Via, Christina Mercado and Carlos Andrés Ramírez
Press release
Altos

Trailblazing sugar alternative sweeps up top prize at Altos’ Tahona Society Competition 2025

September 30, 2025
Japanese artisan gin KI NO BI opens fossil-free distillery
Press release
KI NO BI

Japanese artisan gin KI NO BI opensfossil-free distillery

September 29, 2025
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