Stories

What's it like to work at and with The Absolut Group? Who are the people and partners behind the company and the brands? Find out in our Stories.

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Interviews

Kahlúa

Kahlúa and Cardi B team up to whip, sip and sleigh!

November 20, 2024

Kahlúa has launched deliciously creamy Kahlúa Chocolate Sips, with a little help from Cardi B’s Whipshots®, to round off a brilliant year for the world’s number one coffee liqueur.

News

KI NO BI

KI NO BI unveils limited-edition set wrapped in intricately patterned ‘kimono’ silk

November 12, 2024

Sustainability

KI NO BI

KI NO BI to open fossil-free distillery

November 11, 2024

Interviews

Olmeca

From Oaxaca to the World: Olmeca’s Limited-Edition Tequila Bottles Celebrate Tonas & Nahuales

November 7, 2024

Olmeca Tequila celebrates its Mexican roots with a bold, colorful twist in its first-ever global limited-edition bottle series.

News

Monkey 47

Monkey 47 unveils 95% recycled glass bottle for its sloe gin

November 5, 2024

Interviews

Altos

Altos and World’s 50 Best Bars pay tribute to industry’s best with unique tequila

October 25, 2024

Each year the World’s 50 Best Bars brings together drinks experts from across the globe to pay tribute to the best bars on the planet. As official tequila partner for the celebration, Altos gives bartenders a chance to vote for their peers in the much-anticipated Bartenders’ Bartender Award category.