Stories

June 24, 2025

After years of innovation and bold industry firsts, Absolut Vodka is bringing together two of their breakthrough innovations for the first time: placing a paper-based cap on the “Absolut Paper” bottle. Bringing the brand – and the spirits industry – one step closer to its long-term vision of a fully bio-based bottle.

June 24, 2025

Celebrating the mixing of ideas, people, culture and cocktails, the first Born to Mix campaign was Absolut’s biggest global marketing initiative in more than 10 years.

June 23, 2025

This June, KI NO BI will be attending the prestigious Osaka Expo 2025, having been selected by the Kyoto Prefecture to represent the region at the six-month event

June 16, 2025

Doing things by hand is a matter of honour, which is why MONKEY 47 contains only handpicked botanicals. In a first-of-a-kind advocacy activation, MONKEY 47 collaborated with local bar owner, Constança Cordeiro and her Toca Da Raposa cocktail bar in Lisbon.

May 16, 2025

Absolut has been collaborating with Tomorrowland music dance festival for the past eight years – it’s an initiative that began in Belgium but has now expanded to Brazil and beyond.

May 14, 2025

Distilled in England’s oldest working distillery, Plymouth Gin has been crafted with the same careful methods since 1793. For a genuine gin that takes heritage seriously, launching a new flavour is no small task.

May 5, 2025

Visitors to Spritmuseum, Stockholm, will get the opportunity to see the rediscovered Absolut Warhol ‘blue’ painting over the summer with the Money on the Wall: Andy Warhol exhibition extended until 14 September.

April 23, 2025

KI NO BI, our small-batch, artisanal gin made in the ancient city of Kyoto since 2015 and associated with the finest Japanese craftsmanship has a fascinating story to tell – a story so steeped in Japanese history and culture that it belies its young age. 


April 14, 2025

Fresh from creating the ‘schneaky’ Espresso Martini glass – to disguise the dark cocktail with its frothy top as a pint of stout, Kahlua has teamed up with Tony's Chocolonely to create an espresso martini glass made entirely of milk chocolate for the launch of the Espresso Martony!