Stories

What's it like to work at and with The Absolut Group? Who are the people and partners behind the company and the brands? Find out in our Stories.

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Interviews

Absolut Vodka

Artist who “took museum’s money and ran” on show at Warhol exhibition

February 17, 2025

Visitors to Spritmuseum, Stockholm, will get the opportunity to see the rediscovered Absolut Warhol ‘blue’ painting over the summer with the Money on the Wall: Andy Warhol exhibition extended until 14 September.

Interviews

Monkey 47

MONKEY 47: Wild eccentricity redesigned

February 6, 2025

MONKEY 47, the ultra-premium and top trending Schwarzwald Dry Gin, has launched a visual refresh working with Annie Atkins, the award-winning graphic designer – embracing the enigmatic quality of Germany’s Black Forest and steeped in rich visual metaphors.

Interviews

Timeless elegance: exploring the origin story of Elyx Vodka

January 27, 2025

Time is one of the most precious commodities, and valuable time is key to crafting Elyx Vodka. Its liquid silk mouthfeel is unlocked by patiently harvesting slow-growing winter wheat, before manually distilling the resulting raw spirit in a unique copper still dating back to 1921.

Sustainability

Absolut Vodka

Sowing seeds for sustainable farming

December 18, 2024

Sustainability

Kahlúa

Coffee for Good project continues to make a difference

December 18, 2024

Interviews

Absolut Vodka

Embracing festival culture to be the spirits brand of today – and tomorrow

December 18, 2024

Absolut has been collaborating with Tomorrowland electronic music dance festival for the past seven years – it’s an initiative that began in Belgium but has now expanded to Brazil and beyond.

Interviews

Beefeater

Love the Red: Beefeater takes its London spirit to India  

December 12, 2024

Beefeater’s Love the Red campaign is embracing its ‘Spirit of London concept’ for urban explorers in India looking to find new ways to connect to their cityscapes.