Sustainability

Stories

What's it like to work at and with The Absolut Group? Who are the people and partners behind the company and the brands? Find out in our Stories.

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Sustainability

Absolut Vodka

Sowing seeds for sustainable farming

December 18, 2024

Sustainability

Kahlúa

Coffee for Good project continues to make a difference

December 18, 2024

Interviews

Absolut Vodka

Embracing festival culture to be the spirits brand of today – and tomorrow

December 18, 2024

Absolut has been collaborating with Tomorrowland electronic music dance festival for the past seven years – it’s an initiative that began in Belgium but has now expanded to Brazil and beyond.

Interviews

Beefeater

Love the Red: Beefeater takes its London spirit to India  

December 12, 2024

Beefeater’s Love the Red campaign is embracing its ‘Spirit of London concept’ for urban explorers in India looking to find new ways to connect to their cityscapes.