Interviews

December 18, 2024

Absolut has been collaborating with Tomorrowland electronic music dance festival for the past seven years – it’s an initiative that began in Belgium but has now expanded to Brazil and beyond.

December 12, 2024

Beefeater’s Love the Red campaign is embracing its ‘Spirit of London concept’ for urban explorers in India looking to find new ways to connect to their cityscapes.

November 27, 2024

Absolut Warhol: The Other Half is a unique initiative providing underrepresented artists with a once-in-a-lifetime opportunity to showcase their work, inspired by Warhol’s rediscovered ‘blue’ painting, in a public setting.

November 20, 2024

Kahlúa has launched deliciously creamy Kahlúa Chocolate Sips, with a little help from Cardi B’s Whipshots®, to round off a brilliant year for the world’s number one coffee liqueur.

November 7, 2024

Olmeca Tequila celebrates its Mexican roots with a bold, colorful twist in its first-ever global limited-edition bottle series.

October 25, 2024

Each year the World’s 50 Best Bars brings together drinks experts from across the globe to pay tribute to the best bars on the planet. As official tequila partner for the celebration, Altos gives bartenders a chance to vote for their peers in the much-anticipated Bartenders’ Bartender Award category. 

October 18, 2024

The rediscovered Absolut Warhol ‘blue’ painting is now back home with the Absolut Art Collection – a compilation of more than 850 works gathered between 1986 and 2004 that cuts across trends, themes and disparate spheres of the art world.

October 8, 2024

Just two days after he turned 18, UK-born Jon Gray started work in an Irish pub near his hometown in Essex and he has never looked back since. Bar work helped him through university before landing in Toronto while travelling and soon came to realise that bartending could be “more than just a side gig”.

October 4, 2024

Absolut Warhol: The Other Half is a unique initiative providing five underrepresented UK artists with a once-in-a-lifetime opportunity to showcase their work, inspired by Warhol’s rediscovered ‘blue’ painting, in London’s Saatchi Gallery. Alison Perrottet, Marketing Manager – Absolut, Malibu, Kahlúa (UK) explains the rationale behind the idea and why the Saatchi Gallery is the perfect venue.

October 1, 2024

In his role at Pernod Ricard Sweden, Rickard Edman is responsible for adapting global campaigns for brands such as Absolut, Havana Club and Malibu to various Nordic markets.

September 24, 2024

The limited-edition Absolut Warhol bottle released this summer interprets an original Andy Warhol painting that was commissioned for Absolut almost 40 years ago. The development of the unique bottle required creativity, boldness, and years of careful planning.

September 20, 2024

This summer, House of Tequila acquired a minority stake in Almave, the world’s first non-alcoholic blue agave spirit. Produced and distilled according to traditions, it entered the scene only last year but has gained momentum quickly.