Interviews

March 27, 2025

The Bartender’s Choice Awards (BCA) has long been a celebration of craft, creativity and community – a moment where Nordic bartenders, spirits brands and bar culture take centre stage. This year, Absolut raised its glass to the industry, going beyond celebration to foster deeper, more meaningful connections.

March 12, 2025

With longer days, golden sunsets and warm evenings on the European horizon, summer is calling – and Beefeater has answered with a bold new citrus twist. Beefeater Grapefruit is a vibrant new addition to the brand’s lineup, blending over 200 years of London craft with a bright, refreshing zing.

March 10, 2025

For MONKEY 47’s brand refresh we asked renowned prop designer, Annie Atkins, to create something authentic, both visually and in spirit. Annie’s visit to the distillery in the Black Forest proved to be the turning point for her inspiration.

March 5, 2025

As the world marks International Women’s Day, the call to #AccelerateAction is louder than ever. Women make up 42% of the global workforce, but hold less than 32% of senior leadership positions – a gap that remains a barrier to true workplace equity.

February 17, 2025

Visitors to Spritmuseum, Stockholm, will get the opportunity to see the rediscovered Absolut Warhol ‘blue’ painting over the summer with the Money on the Wall: Andy Warhol exhibition extended until 14 September.

February 6, 2025

MONKEY 47, the ultra-premium and top trending Schwarzwald Dry Gin, has launched a visual refresh working with Annie Atkins, the award-winning graphic designer – embracing the enigmatic quality of Germany’s Black Forest and steeped in rich visual metaphors.

January 27, 2025

Time is one of the most precious commodities, and valuable time is key to crafting Elyx Vodka. Its liquid silk mouthfeel is unlocked by patiently harvesting slow-growing winter wheat, before manually distilling the resulting raw spirit in a unique copper still dating back to 1921.

December 18, 2024

Absolut has been collaborating with Tomorrowland electronic music dance festival for the past seven years – it’s an initiative that began in Belgium but has now expanded to Brazil and beyond.

December 12, 2024

Beefeater’s Love the Red campaign is embracing its ‘Spirit of London concept’ for urban explorers in India looking to find new ways to connect to their cityscapes.

November 27, 2024

Absolut Warhol: The Other Half is a unique initiative providing underrepresented artists with a once-in-a-lifetime opportunity to showcase their work, inspired by Warhol’s rediscovered ‘blue’ painting, in a public setting.

November 20, 2024

Kahlúa has launched deliciously creamy Kahlúa Chocolate Sips, with a little help from Cardi B’s Whipshots®, to round off a brilliant year for the world’s number one coffee liqueur.

November 7, 2024

Olmeca Tequila celebrates its Mexican roots with a bold, colorful twist in its first-ever global limited-edition bottle series.