Interviews

What’s it like to work at and with The Absolut Group? Who are the people and partners behind the company and the brands? Find out in your interviews.

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Carl Axel Wahlström
Interviews
Absolut Vodka

Absolut and Copy Magazine helps AI steer away from stereotypes

May 2, 2024

Absolut and Copy Magazine recently announced that they are working together to challenge entrenched biases that corrupt fashion representation in AI and reshape outdated stereotypes.
Interviews
Absolut Vodka

Unleashing the power of imagination to craft stories

March 26, 2024

We caught up with Deb Dasgupta, who joined Absolut Vodka as vice president of global marketing late last summer.
Camila Uricoechea
Interviews
Absolut Vodka

Introducing Absolut Hunni: A Sweet Vodka Innovation

March 22, 2024

The Absolut Group has unveiled its latest sensation, Absolut Hunni, a vodka infused with natural honey. This innovative addition to the Absolut flavour portfolio offers a smooth and delicious tasting experience that is perfect as it is or for mixing purposes.
Interviews
Absolut Vodka

Unveiling the Essence of Absolut Nights: An Urban Journey into Exotic Flavours and Bold Designs

March 5, 2024

Absolut will soon launch its latest addition to the Nights portfolio, Absolut Nights Orange Peel, a new and exciting product first introduced to the Chinese market.
Interviews

“It was the best decision of my life!”

February 20, 2024

"It was the best decision of my life!"
Interviews

Ready-to-drink – An ever-growing category that is here to stay

February 13, 2024

After exponential growth during the pandemic, the ready-to-drink category has continued to expand.
Interviews

We need to celebrate more!

February 9, 2024

We sat down with Murielle Dessenis, VP Marketing Global Gins, who gets her infectious energy from her family, friends and colleagues.
Interviews
KI NO BI

KI NO BI – A Kyoto-style Pursuit of Perfection

January 31, 2024

Adrien Timpano is the Frenchman who, after four years in Stockholm, decided to return to Japan – the country he lived in for six years before his detour to Sweden.
Interviews
Absolut Vodka

The Rise of the No Alcohol Trend

January 25, 2024

The market for non-alcoholic drinks is booming. So, what’s behind the trend? Is it here to stay?
Interviews
Beefeater

Beefeater Toasts for More Mindful Consumption with Launch of Alcohol-free Product

January 17, 2024

We talked to Laura Rojas, Global Marketing Manager Innovation Beefeater at Pernod Ricard, to learn more about the launch and the upcoming trends in the non-alcoholic beverage category.
Interviews

A safe pair of hands

December 19, 2023

We sat down with Mikko to discover what motivates him, how he leads his team and why he keeps his emotions to himself.
Interviews
Absolut Vodka

Regulations in advertising can often enhance creativity

December 14, 2023

In their latest Born to Mix campaign for the French market, the Absolut team decided not to let the local restrictions hamper their creativity. Instead, they used it as a force to push creativity even further.
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