Interviews

June 19, 2024

We interviewed Saragh Killeen, Brand Director Marketing, Malibu & Kahlúa at Pernod Ricard USA, about the program and the brand's strategy to ease access to the summer mindset it's famous for eliciting in its customers.

June 4, 2024

Gregory Chevillat is the General Manager at MONKEY 47, a position he has held for the last four years after 22 years within the Pernod Ricard Group in both Austria and Germany.

May 27, 2024

Lucky Liquid is the name of Avión Tequila’s exciting NFT project for spirits and crypto enthusiasts worldwide.

May 22, 2024

Malfy Gin, invites you to step away from the everyday, and imagine yourself on the sun-kissed Amalfi coast with its Italian-inspired flavours that dance upon the senses.

May 2, 2024

Absolut and Copy Magazine recently announced that they are working together to challenge entrenched biases that corrupt fashion representation in AI and reshape outdated stereotypes.

March 26, 2024

We caught up with Deb Dasgupta, who joined Absolut Vodka as vice president of global marketing late last summer.

March 22, 2024

The Absolut Group has unveiled its latest sensation, Absolut Hunni, a vodka infused with natural honey. This innovative addition to the Absolut flavour portfolio offers a smooth and delicious tasting experience that is perfect as it is or for mixing purposes.

March 5, 2024

Absolut will soon launch its latest addition to the Nights portfolio, Absolut Nights Orange Peel, a new and exciting product first introduced to the Chinese market.

February 20, 2024

"It was the best decision of my life!"

February 13, 2024

After exponential growth during the pandemic, the ready-to-drink category has continued to expand.

February 9, 2024

We sat down with Murielle Dessenis, VP Marketing Global Gins, who gets her infectious energy from her family, friends and colleagues.

January 31, 2024

Adrien Timpano is the Frenchman who, after four years in Stockholm, decided to return to Japan – the country he lived in for six years before his detour to Sweden.