Stories

August 13, 2025

The Absolut Vodka Drinks Squad – a team of mixology experts and entrée strategists – got together to create a signature cocktail to celebrate the release of the Absolut Haring limited-edition bottle nearly four decades after Keith Haring first painted the iconic bottle.

August 5, 2025

Since its launch in 2024, the first iterations of Malibu’s Don’t Drink and Dive campaign with Olympic champion Tom Daley have claimed a host of awards, and most importantly, raised significant awareness of the dangers of mixing alcohol and swimming.

July 16, 2025

With a long history of being at Tales of the Cocktail (TOTC), Absolut is back in New Orleans with one of its most ambitious activations yet: the Absolut Studio.

July 15, 2025

Malfy’s collaboration with Missoni has entered its second season – unveiling a new limited edition bottle inspired by the fashion brand's vibrant Resort 2025 Project, with its unmistakable zigzag patterns echoing the shimmering hues of the Italian coastline.

June 24, 2025

After years of innovation and bold industry firsts, Absolut Vodka is bringing together two of their breakthrough innovations for the first time: placing a paper-based cap on the “Absolut Paper” bottle. Bringing the brand – and the spirits industry – one step closer to its long-term vision of a fully bio-based bottle.

June 24, 2025

Celebrating the mixing of ideas, people, culture and cocktails, the first Born to Mix campaign was Absolut’s biggest global marketing initiative in more than 10 years.

June 23, 2025

This June, KI NO BI will be attending the prestigious Osaka Expo 2025, having been selected by the Kyoto Prefecture to represent the region at the six-month event