Stories

March 26, 2024

We caught up with Deb Dasgupta, who joined Absolut Vodka as vice president of global marketing late last summer.

March 22, 2024

The Absolut Group has unveiled its latest sensation, Absolut Hunni, a vodka infused with natural honey. This innovative addition to the Absolut flavour portfolio offers a smooth and delicious tasting experience that is perfect as it is or for mixing purposes.

March 5, 2024

Absolut will soon launch its latest addition to the Nights portfolio, Absolut Nights Orange Peel, a new and exciting product first introduced to the Chinese market.

February 20, 2024

"It was the best decision of my life!"

February 13, 2024

After exponential growth during the pandemic, the ready-to-drink category has continued to expand.

February 9, 2024

We sat down with Murielle Dessenis, VP Marketing Global Gins, who gets her infectious energy from her family, friends and colleagues.

January 31, 2024

Adrien Timpano is the Frenchman who, after four years in Stockholm, decided to return to Japan – the country he lived in for six years before his detour to Sweden.

January 25, 2024

The market for non-alcoholic drinks is booming. So, what’s behind the trend? Is it here to stay?

January 17, 2024

We talked to Laura Rojas, Global Marketing Manager Innovation Beefeater at Pernod Ricard, to learn more about the launch and the upcoming trends in the non-alcoholic beverage category.