Stories

July 26, 2024

Gui Pasculli began his career in Brazil 20 years ago, a journey that has taken him via the 2016 Rio Olympics working on clients such as Nike to London where today he oversees partnerships for Malibu in his role of Head of Culture and Partnerships for Malibu. We caught up with Gui to talk about its collaboration with Oatly.

July 18, 2024

You can be in a crowd of thousands of people but still feel lonely and isolated because you are not connected. Absolut and Tomorrowland’s partnership (now in its sixth year) seeks to address the growing problem of loneliness at this year’s music festival by providing a sense of belonging as part of its United We Dance platform.

July 16, 2024

Absolut and superstar Paris Hilton have launched a new drinkware line to bring back the classic Cosmopolitan to the spotlight. We talked with Matt Foley, VP of Marketing, to learn more about the initiative.

July 5, 2024

Dayton Hermann has lived and breathed Andy Warhol for over twenty years.

July 3, 2024

The weeklong spirits event Tales of the Cocktail will take place in New Orleans from 21 to 26 July. Absolut will host three themed experience rooms showcasing telling our Absolut, through a drink experience hosted by leading bartenders.

July 1, 2024

With over twelve years of experience, Carlos Andres Ramirez brings his deep-rooted passion for the wine and hospitality industry to his role at The Absolut Group (TAG).

June 28, 2024

Collaborating with renowned artists, musicians, fashion designers and fashion houses has been a mainstay of Absolut’s brand strategy for more than 40 years.

June 20, 2024

Pernod Ricard recently launched their very own fragrance Les Embruns. It’s an ode to the culture of hospitality, a celebration of the offices and the company’s raison d’être “Créateurs de convivialité”

June 19, 2024

We interviewed Saragh Killeen, Brand Director Marketing, Malibu & Kahlúa at Pernod Ricard USA, about the program and the brand's strategy to ease access to the summer mindset it's famous for eliciting in its customers.

June 4, 2024

Gregory Chevillat is the General Manager at MONKEY 47, a position he has held for the last four years after 22 years within the Pernod Ricard Group in both Austria and Germany.

May 27, 2024

Lucky Liquid is the name of Avión Tequila’s exciting NFT project for spirits and crypto enthusiasts worldwide.

May 22, 2024

Malfy Gin, invites you to step away from the everyday, and imagine yourself on the sun-kissed Amalfi coast with its Italian-inspired flavours that dance upon the senses.