Stories

What's it like to work at and with The Absolut Group? Who are the people and partners behind the company and the brands? Find out in our Stories.

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Coconuts being cut
Sustainability
Malibu

Malibu demo farms: A blueprint for a sustainable future

January 15, 2024
Tina Robertsson
Sustainability
Absolut Vodka

Absolut Vodka’s iconic bottle passes the 100% recyclability test

January 15, 2024
Sustainability
Absolut Vodka

The supply chain reaction

January 15, 2024
Sustainability
Absolut Vodka

Absolut Wheat Sustainability: Setting the standards for sustainably farmed high-quality wheat

January 15, 2024
Sustainability
Kahlúa

A sustainability journey for our sugar cane

January 15, 2024
David Björklund
Sustainability
Malibu

Career path: 
From engineering to business analysis

January 15, 2024
Sustainability

Breaking down the safety barriers

January 8, 2024
Sustainability
Absolut Vodka

Setting the standards for responsible drinking

January 8, 2024
Harri Tossavainen, Warehouse and Distribution Manager
Sustainability

Many small steps make a big difference

December 21, 2023
Interviews

A safe pair of hands

December 19, 2023

We sat down with Mikko to discover what motivates him, how he leads his team and why he keeps his emotions to himself.
Coffee beans being picked
Sustainability
Kahlúa

Kahlúa’s “Coffee for Good” project: Progress beyond farming

December 19, 2023
Interviews
Absolut Vodka

Regulations in advertising can often enhance creativity

December 14, 2023

In their latest Born to Mix campaign for the French market, the Absolut team decided not to let the local restrictions hamper their creativity. Instead, they used it as a force to push creativity even further.
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