Stories

What's it like to work at and with The Absolut Group? Who are the people and partners behind the company and the brands? Find out in our Stories.

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Sustainability

Malibu

A big breakthrough for Malibu’s biggest bottle

December 12, 2023

Interviews

Kahlúa

Blend No. 83: The World’s First Espresso Martini Eau De Parfum inspired by Absolut & Kahlúa

December 12, 2023

We spoke with Reshma Dhati, Senior Brand Director at Absolut, to learn more about the innovation.

Stories

Absolut Vodka

Absolut has been honored with a ‘Brand of The Year’ award at the World Branding Awards

December 8, 2023

Interviews

Beefeater

Beefeater Transforms the Sky Into New Advertising Experience

December 6, 2023

We talked with Ned Paterson, Global Marketing Manager for Beefeater Gin at Pernod Ricard, to learn more about the story behind the innovative campaign.

Interviews

Absolut Vodka

Having a nose for premium Vodka

October 31, 2023

We caught up with Maria Fröjd, Laboratory Manager, Quality Control and Kristina Jiwestam, Laboratory Engineer at the Quality Control Laboratory in Åhus.

Interviews

Fueling the Future of Contemporary Art Through Innovative Community

October 19, 2023

We talked to Antonia Scintilla, Director at Fondation d’entreprise Pernod Ricard, who shared more about their work.

Interviews

Absolut Vodka

The trends that shape the future of vodka

October 4, 2023

We talked with Clara Guillon and her colleague Nancy Baghdadi to learn more about the secret behind Absolut’s success, what consumers are looking for, and the upcoming vodka trends.

Interviews

The Absolut Avatar – Bridging Gaps and Celebrating Diversity

September 29, 2023

We chatted with Letizia Invernizzi, Brand Manager at Pernod Ricard, who explained more about the initiative and how AI technology can help bridge societal gaps.