Stories

What's it like to work at and with The Absolut Group? Who are the people and partners behind the company and the brands? Find out in our Stories.

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Sustainability

Breaking down the safety barriers

January 8, 2024
Sustainability
Absolut Vodka

Setting the standards for responsible drinking

January 8, 2024
Harri Tossavainen, Warehouse and Distribution Manager
Sustainability

Many small steps make a big difference

December 21, 2023
The Absolut distillery
Sustainability
Absolut Vodka

Net carbon neutral since 2013 – a fossil-free distillery by 2025

December 21, 2023
Interviews

A safe pair of hands

December 19, 2023

We sat down with Mikko to discover what motivates him, how he leads his team and why he keeps his emotions to himself.
Coffee beans being picked
Sustainability
Kahlúa

Kahlúa’s “Coffee for Good” project: Progress beyond farming

December 19, 2023
Interviews
Absolut Vodka

Regulations in advertising can often enhance creativity

December 14, 2023

In their latest Born to Mix campaign for the French market, the Absolut team decided not to let the local restrictions hamper their creativity. Instead, they used it as a force to push creativity even further.
Sustainability
Malibu

A big breakthrough for Malibu’s biggest bottle

December 12, 2023
Interviews
Kahlúa

Blend No. 83: The World’s First Espresso Martini Eau De Parfum inspired by Absolut & Kahlúa

December 12, 2023

We spoke with Reshma Dhati, Senior Brand Director at Absolut, to learn more about the innovation.
Stories
Absolut Vodka

Absolut has been honored with a ‘Brand of The Year’ award at the World Branding Awards

December 8, 2023
Interviews
Beefeater

Beefeater Transforms the Sky Into New Advertising Experience

December 6, 2023

We talked with Ned Paterson, Global Marketing Manager for Beefeater Gin at Pernod Ricard, to learn more about the story behind the innovative campaign.
Interviews
Absolut Vodka

Having a nose for premium Vodka

October 31, 2023

We caught up with Maria Fröjd, Laboratory Manager, Quality Control and Kristina Jiwestam, Laboratory Engineer at the Quality Control Laboratory in Åhus.
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