Interviews

The trends that shape the future of vodka

Stories

What's it like to work at and with The Absolut Group? Who are the people and partners behind the company and the brands? Find out in our Stories.

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The trends that shape the future of vodka

October 4, 2023

We talked with Clara Guillon and her colleague Nancy Baghdadi to learn more about the secret behind Absolut’s success, what consumers are looking for, and the upcoming vodka trends.

The Absolut Avatar – Bridging Gaps and Celebrating Diversity

September 29, 2023

We chatted with Letizia Invernizzi, Brand Manager at Pernod Ricard, who explained more about the initiative and how AI technology can help bridge societal gaps.

Winning spree: Absolut takes pole position in the new age of marketing

September 19, 2023

We delved into the dynamics behind this success with Maxime Lamagat, Digital Marketing Director at The Absolut Group.

Record year for Absolut

August 31, 2023

Making a splash at the Tales of the Cocktail

August 18, 2023

A team from The Absolut Company was on site, including Kresan Naidu, and Kina Persson.

The art of collaboration: How The Absolut Company finds the perfect fit

August 15, 2023

The art of collaboration.

Malibu and Aries Elevate Their Collaborative Campaign with the Power of AI

August 7, 2023

Challenge accepted

July 27, 2023

We sat down with the new head of the Malibu and Kahlúa brands.

A man with a plan

July 4, 2023

We had a chat with Quentin Meurisse, VP Business Acceleration & Planning.

Pernod Ricard launches Absolut Ally in the US

June 30, 2023

Mixing it up in the Metaverse

June 7, 2023

Mixing it up in the Metaverse.

How Absolut uses AI to mix cocktails inspired by Canadian neighborhoods

June 2, 2023

AI-generated cocktail images representing 22 neighborhoods across Canada.