Interviews

Stories

What's it like to work at and with The Absolut Group? Who are the people and partners behind the company and the brands? Find out in our Stories.

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Interviews

“It was the best decision of my life!”

February 20, 2024

"It was the best decision of my life!"

Interviews

Ready-to-drink – An ever-growing category that is here to stay

February 13, 2024

After exponential growth during the pandemic, the ready-to-drink category has continued to expand.

Interviews

We need to celebrate more!

February 9, 2024

We sat down with Murielle Dessenis, VP Marketing Global Gins, who gets her infectious energy from her family, friends and colleagues.

Interviews

KI NO BI

KI NO BI – A Kyoto-style Pursuit of Perfection

January 31, 2024

Adrien Timpano is the Frenchman who, after four years in Stockholm, decided to return to Japan – the country he lived in for six years before his detour to Sweden.

Interviews

Absolut Vodka

The Rise of the No Alcohol Trend

January 25, 2024

The market for non-alcoholic drinks is booming. So, what’s behind the trend? Is it here to stay?

Interviews

Beefeater

Beefeater Toasts for More Mindful Consumption with Launch of Alcohol-free Product

January 17, 2024

We talked to Laura Rojas, Global Marketing Manager Innovation Beefeater at Pernod Ricard, to learn more about the launch and the upcoming trends in the non-alcoholic beverage category.