Akiko Miyama
Marketing Manager, KI NO BI
From building the KI NO BI brand as a one-person marketing team to leading its global strategy, meet Akiko Miyama.
Akiko has been with KI NO BI since the start, helping the brand grow from its launch in 2014 to becoming the first Japan-made spirit in the Pernod Ricard portfolio.
From those early beginnings, to preparing for Osaka 2025 and celebrating KI NO BI being embraced by markets worldwide, it’s been a journey filled with proud milestones.
Tell us about your role at TAG
I’ve been with the KI NO BI brand since it was established in 2014. Back then, I was a one-person marketing team, involved in everything from brand building and media relations to social, trade shows, and training. Since joining Pernod Ricard, my responsibilities have become more focused on strategy and global development.
How does conviviality show up in your team?
We’ve been blessed with a TAG team that has a strong support system, especially in communications. With KI NO BI still a relatively new brand, that support is essential. We work very closely with the Pernod Ricard teams to build awareness and visibility for our stories – whether it’s a new product or new distillery.
What exciting projects have you worked on recently?
We’re exhibiting at the Osaka Expo 2025 this year, a great opportunity to showcase the KI NO BI brand at such a large-scale international event! Throughout the exhibition period, we’re also leveraging outdoor and digital media to amplify our presence.
What has been your proudest moment at TAG?
Seeing KI NO BI grow and be welcomed by so many markets.
We’re the first Japan-made brand in the Pernod Ricard portfolio and it’s been a very humbling experience to have so many markets recognise the opportunities in us.
What is your favourite cocktail?
I love KI NO TEA – a tea botanical with a good balance of tea and citrus. My favourite cocktail is a Gimlet with yuzu peel. Yuzu is a Japanese citrus with a slight bitterness which adds a Japanese element to Gimlet flavours.
