Josephine Li

Global Chief, The Mix Stockholm.

As Global Chief of The Mix Stockholm, she’s is all about mixing creative ambition, a world-class team, and the occasional cocktail surprise.

Josephine’s team recently led Absolut Born to Mix 2.0, pitching against top global agencies to take the lead across film, product, talent, music, you name it.

Watch to hear how it all came together, and get some career advice from a true legend of the game.

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Interviews

Absolut Vodka

How to build a global brand campaign in the attention economy: inside Born to Mix Season Two

June 24, 2025

Celebrating the mixing of ideas, people, culture and cocktails, the first Born to Mix campaign was Absolut’s biggest global marketing initiative in more than 10 years.