Interviews

February 20, 2024

"It was the best decision of my life!"

February 13, 2024

After exponential growth during the pandemic, the ready-to-drink category has continued to expand.

February 9, 2024

We sat down with Murielle Dessenis, VP Marketing Global Gins, who gets her infectious energy from her family, friends and colleagues.

January 31, 2024

Adrien Timpano is the Frenchman who, after four years in Stockholm, decided to return to Japan – the country he lived in for six years before his detour to Sweden.

January 25, 2024

The market for non-alcoholic drinks is booming. So, what’s behind the trend? Is it here to stay?

January 17, 2024

We talked to Laura Rojas, Global Marketing Manager Innovation Beefeater at Pernod Ricard, to learn more about the launch and the upcoming trends in the non-alcoholic beverage category.

December 19, 2023

We sat down with Mikko to discover what motivates him, how he leads his team and why he keeps his emotions to himself.

December 14, 2023

In their latest Born to Mix campaign for the French market, the Absolut team decided not to let the local restrictions hamper their creativity. Instead, they used it as a force to push creativity even further.

December 12, 2023

We spoke with Reshma Dhati, Senior Brand Director at Absolut, to learn more about the innovation.

December 6, 2023

We talked with Ned Paterson, Global Marketing Manager for Beefeater Gin at Pernod Ricard, to learn more about the story behind the innovative campaign.

October 31, 2023

We caught up with Maria Fröjd, Laboratory Manager, Quality Control and Kristina Jiwestam, Laboratory Engineer at the Quality Control Laboratory in Åhus.

October 19, 2023

We talked to Antonia Scintilla, Director at Fondation d’entreprise Pernod Ricard, who shared more about their work.