Stories

What's it like to work at and with The Absolut Group? Who are the people and partners behind the company and the brands? Find out in our Stories.

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Sustainability
Malibu

Protecting coconut farming communities

January 10, 2023
Sustainability
Malibu

Making iconic plastic bottles recyclable

January 10, 2023
Sustainability
Kahlúa

Coffee for good: Three pillars for successful change

January 10, 2023
Sustainability
Absolut Vodka

Carbon roadmap: Navigating a bump in the road

January 10, 2023
Sustainability

A green office supporting local communities

January 10, 2023
Interviews

Absolut x Boiler Room celebrates inclusive nightlife culture through sonic and visual expressions

November 25, 2022

Pernod Ricard entered a partnership with Boiler Room.
Interviews

Making a new mark on all products

November 16, 2022

This year, all Absolut Vodka products are labeled with a new marking.
Interviews

Ingrid Leffler: the driving force of Spritmuseum says her last farewell

November 7, 2022

She has been a key player in hosting several famous and successful exhibitions.
Interviews

Latest bar trends: Low-ABV products and minimalistic serves

October 28, 2022

People from across the industry met to learn more about new trends in the industry and discover exciting new products.
Interviews

Home is Where Our Story Begins – Absolut Home is awarded Europe’s Leading Vodka Distillery Tour 2022

October 6, 2022

Home is Where Our Story Begins.
Interviews

The Limited-Edition Bottle of 2022 celebrates the Spirit of Togetherness

October 1, 2022

The inspiration draws from Absolut’s core belief of mixing things up with the goal of creating better outcomes.
Sustainability

It’s time to talk about sustainability

September 16, 2022
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