Stories

What's it like to work at and with The Absolut Group? Who are the people and partners behind the company and the brands? Find out in our Stories.

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Interviews
Absolut Vodka

The Rise of the No Alcohol Trend

January 25, 2024

The market for non-alcoholic drinks is booming. So, what’s behind the trend? Is it here to stay?
Interviews
Beefeater

Beefeater Toasts for More Mindful Consumption with Launch of Alcohol-free Product

January 17, 2024

We talked to Laura Rojas, Global Marketing Manager Innovation Beefeater at Pernod Ricard, to learn more about the launch and the upcoming trends in the non-alcoholic beverage category.
Absolut Paper Bottle billboard
Sustainability
Absolut Vodka

Our “Future of Packaging” initiative

January 16, 2024
Sustainability
Absolut Vodka

A global spirits industry first with a hydrogen-fired glass furnace

January 15, 2024
Luciana Bosignoli
Sustainability

Embracing the strength of diversity

January 15, 2024
Kerstin Karlström
Sustainability
Absolut Vodka

An agile way to reduce fossil fuel use

January 15, 2024
Coconuts being cut
Sustainability
Malibu

Malibu demo farms: A blueprint for a sustainable future

January 15, 2024
Tina Robertsson
Sustainability
Absolut Vodka

Absolut Vodka’s iconic bottle passes the 100% recyclability test

January 15, 2024
Sustainability
Absolut Vodka

The supply chain reaction

January 15, 2024
Sustainability
Absolut Vodka

Offsetting carbon by restoring a Mexican forest

January 15, 2024
Sustainability
Absolut Vodka

Absolut carbon roadmap: On track as normality returns

January 15, 2024
Sustainability
Absolut Vodka

Absolut Wheat Sustainability: Setting the standards for sustainably farmed high-quality wheat

January 15, 2024
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