Stories

What's it like to work at and with The Absolut Group? Who are the people and partners behind the company and the brands? Find out in our Stories.

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Interviews

How Absolut uses AI to mix cocktails inspired by Canadian neighborhoods

June 2, 2023

AI-generated cocktail images representing 22 neighborhoods across Canada.
Interviews

Absolut’s NFT campaign bridges reality with online experiences

May 25, 2023

During the Milan design week, the Absolut team in Italy revealed an exclusive NFT collection with the iconic design brand Seletti.
Interviews

Pernod Ricard innovation hubs: Finding the perfect taste

May 17, 2023

To learn more about all the work to find the perfect taste.
Interviews

How The Absolut Company can contribute to Sweden as a food and drinks destination

April 4, 2023

On contributing to Sweden as a food and drinks destination.
Interviews

Be an Absolut Ally: The campaign that guides to increased inclusiveness

March 20, 2023

Be an Absolut Ally.
Interviews

Contemporary vibes in Korea

February 17, 2023

In Korea, making an impact is all about having the perfect mix of legacy and contemporary flare.
News
Kahlúa

Preparing coffee farmers for new life-changing opportunities 

February 14, 2023
Interviews

Ready-to…Go to market

January 23, 2023

Ready-to…Go to market.
Interviews

Meet The Absolut Company’s archivist Lovisa Severin Kragerud

January 16, 2023

She calls herself “the history hub”.
Sustainability

Optimising distribution: Making every inch count

January 10, 2023
Sustainability

Career path: From handball to product innovation

January 10, 2023
Sustainability

Responsible drinking is our responsibility

January 10, 2023
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