Our Stories

What’s it like working at The Absolut Group, and what are we up to? Find out in interviews, announcements, and news items, here at Our Stories.

Interviews

The perfect mix

Interviews

“Artists shouldn’t worry how their work is perceived – Warhol didn’t”

Interviews

Absolut and Tomorrowland team up to foster social connection

Interviews

What’s it like to work at and with The Absolut Group? Who are the people and partners behind the company and the brands? Find out in your interviews.

Latest news

The latest news and announcements from The Absolut Group.

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Interviews

Kahlúa

Kahlúa and Cardi B team up to whip, sip and sleigh!

November 20, 2024

Kahlúa has launched deliciously creamy Kahlúa Chocolate Sips, with a little help from Cardi B’s Whipshots®, to round off a brilliant year for the world’s number one coffee liqueur.

Interviews

Olmeca

From Oaxaca to the World: Olmeca’s Limited-Edition Tequila Bottles Celebrate Tonas & Nahuales

November 7, 2024

Olmeca Tequila celebrates its Mexican roots with a bold, colorful twist in its first-ever global limited-edition bottle series.

Interviews

Altos

Altos and World’s 50 Best Bars pay tribute to industry’s best with unique tequila

October 25, 2024

Each year the World’s 50 Best Bars brings together drinks experts from across the globe to pay tribute to the best bars on the planet. As official tequila partner for the celebration, Altos gives bartenders a chance to vote for their peers in the much-anticipated Bartenders’ Bartender Award category.