Our Stories

What’s it like to work at and with The Absolut Group? Who are the people and partners behind the scenes and the brands? Find out in your interviews.

Interviews

Beefeater’s latest iteration of The Spirit of London

Interviews

In its latest campaign, Malibu enlisted the help of multi-award-winning actor, Brian Cox

Interviews

KI NO BI welcome bartenders from around the world

Interviews

What’s it like to work at and with The Absolut Group? Who are the people and partners behind the company and the brands? Find out in your interviews.

Latest news

The latest news and announcements from The Absolut Group.

Search result for

Interviews

Absolut Vodka

Absolut x Tomorrowland: a trusted partnership driving cultural relevance

May 16, 2025

Absolut has been collaborating with Tomorrowland music dance festival for the past eight years – it’s an initiative that began in Belgium but has now expanded to Brazil and beyond.

Interviews

Plymouth Gin

An indulgent flavoured gin with premium Plymouth quality: Plymouth Honey arrives with a buzz

May 14, 2025

Distilled in England’s oldest working distillery, Plymouth Gin has been crafted with the same careful methods since 1793. For a genuine gin that takes heritage seriously, launching a new flavour is no small task.

Interviews

Absolut Vodka

Money on the Wall: Andy Warhol Exhibition at Spritmuseum Features MSCHF Art Collective

May 5, 2025

Visitors to Spritmuseum, Stockholm, will get the opportunity to see the rediscovered Absolut Warhol ‘blue’ painting over the summer with the Money on the Wall: Andy Warhol exhibition extended until 14 September.