Interviews

What’s it like to work at and with The Absolut Group? Who are the people and partners behind the company and the brands? Find out in your interviews.

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Potrait of Gui Pasculli
Interviews
Malibu

Serving up an unexpected collaboration

July 26, 2024

Gui Pasculli began his career in Brazil 20 years ago, a journey that has taken him via the 2016 Rio Olympics working on clients such as Nike to London where today he oversees partnerships for Malibu in his role of Head of Culture and Partnerships for Malibu. We caught up with Gui to talk about its collaboration with Oatly.
Portrait of Annika Skohg
Interviews
Absolut Vodka

Absolut and Tomorrowland team up to foster social connection

July 18, 2024

You can be in a crowd of thousands of people but still feel lonely and isolated because you are not connected. Absolut and Tomorrowland’s partnership (now in its sixth year) seeks to address the growing problem of loneliness at this year’s music festival by providing a sense of belonging as part of its United We Dance platform.
Portrait of Matt Foley
Interviews
Absolut Vodka

Absolut’s New Collab with Paris Hilton Celebrates the Iconic Cosmo 

July 16, 2024

Absolut and superstar Paris Hilton have launched a new drinkware line to bring back the classic Cosmopolitan to the spotlight. We talked with Matt Foley, VP of Marketing, to learn more about the initiative.
Portrait of Michael Hermann
Interviews
Absolut Vodka

Capturing Andy Warhol through his Foundation’s lens

July 5, 2024

Dayton Hermann has lived and breathed Andy Warhol for over twenty years.
Portrait of Kresan Naidu
Interviews
Absolut Vodka

Tales of Absolut: Sharing Iconic Stories at Famous New Orleans Industry Event

July 3, 2024

The weeklong spirits event Tales of the Cocktail will take place in New Orleans from 21 to 26 July. Absolut will host three themed experience rooms showcasing telling our Absolut, through a drink experience hosted by leading bartenders.
Interviews
House of Tequila

Meet Carlos Andres Ramirez at House of Tequila

July 1, 2024

With over twelve years of experience, Carlos Andres Ramirez brings his deep-rooted passion for the wine and hospitality industry to his role at The Absolut Group (TAG).
Maxime Henain
Interviews
Absolut Vodka

Collaborations can be similar to dating

June 28, 2024

Collaborating with renowned artists, musicians, fashion designers and fashion houses has been a mainstay of Absolut’s brand strategy for more than 40 years.
Interviews

Creating Les Embruns: Capturing the Essence of Pernod Ricard’s Island Spirit

June 20, 2024

Pernod Ricard recently launched their very own fragrance Les Embruns. It’s an ode to the culture of hospitality, a celebration of the offices and the company’s raison d’être “Créateurs de convivialité”
Interviews
Malibu

Malibu Brings Vacation Closer to Home

June 19, 2024

We interviewed Saragh Killeen, Brand Director Marketing, Malibu & Kahlúa at Pernod Ricard USA, about the program and the brand's strategy to ease access to the summer mindset it's famous for eliciting in its customers.
Gregory Chevillat
Interviews
Monkey 47

MONKEY 47: How a Crazy Creature Has Taken the Gin World by Storm

June 4, 2024

Gregory Chevillat is the General Manager at MONKEY 47, a position he has held for the last four years after 22 years within the Pernod Ricard Group in both Austria and Germany.
Juan Namur
Interviews
Avión

From Agave to a Digital Asset: Avión Tequila Enters the NFT Market in New Project

May 27, 2024

Lucky Liquid is the name of Avión Tequila’s exciting NFT project for spirits and crypto enthusiasts worldwide.
Interviews

Escape to the World of Malfy Gin and experience a taste of ‘La Dolce Vita’ 

May 22, 2024

Malfy Gin, invites you to step away from the everyday, and imagine yourself on the sun-kissed Amalfi coast with its Italian-inspired flavours that dance upon the senses.
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