Absolut has been honored with a ‘Brand of The Year’ award at the World Branding Awards
At the 2023-2024 edition of World Brand Awards, Absolut was recognized for its excellence in marketing and branding in the Alcoholic Beverages – Vodka category. Organized by the World Branding Forum (WBF), the annual award ceremony recognizes the world’s best brands for their work and achievements.
This year’s World Branding Awards marked the 17th ceremony organized by the WBF and were held at the Kensington Palace in London. Here, Absolut stood out as the sole winner from Sweden in its category. Present at the ceremony were Monica Jungbeck, Head of Brand Creative, and Gaia Gilardini, Director Brand Creative, to accept the ‘Brand of the Year’ award on behalf of the entire Absolut team.
The World Branding Awards are based on a unique comprehensive judging process that recognizes brand valuation, consumer market research, and public online voting. This recognition is a result of collective efforts and the ongoing dedication of the Absolut team over the years.
