Escape to the World of Malfy Gin and experience a taste of ‘La Dolce Vita’
Malfy Gin, invites you to step away from the everyday, and imagine yourself on the sun-kissed Amalfi coast with its Italian-inspired flavours that dance upon the senses.
A gin that offers a diverse product range with citrus flavours at its heart just like the citrus groves found along the Italian riviera that inspired its creation, but also a brand that truly embodies the Italian way of life, welcoming, convivial and full of celebration. We talked to Malfy Gins’ own Carlotta Colkin, Director of Global Comms and Content and Toni Ingram, Strategy, Portfolio and Innovation Director, to learn more about the brand.
Please, can you tell us more about the history of Malfy Gin and the incredible success you’ve had so far?
Malfy Gin, inspired by the stylish, sun-soaked enclave that is the Amalfi Coast arrived on the market in the year of 2016. We (Pernod Ricard) acquired it to our brand portfolio in the summer of 2019, which was a major milestone for us. Whilst we inherited a range of beautiful products, we realized that there was an opportunity to create a really rich and vibrant world for Malfy Gin, one that would enable us to capture the hearts and minds of the consumers and enable Malfy Gin to stand out from the crowd. As the world grappled with the pandemic’s shadows , our consumers and us, ‘stuck’ without the ability to travel or escape to far flung places, it was then that Malfy Gin found its purpose. We sought to evoke the very essence of Italy’s dolce vita, and through our marketing efforts we were able to ‘transport’ our consumers away to a place in their imagination where they could sit back and enjoy with every sip.
And how do you bring this concept to the gin itself?
PER AMORE DEGLI AGRUMI – FOR THE LOVE OF CITRUS! Citrus holds a special place in the heart of every Italian, and is true authentic flavour of Italy, each expression of the Malfy famiglia is made in Italy using the finest ingredients including handpicked juniper, Italian Lemons, some Sicilian Pink Grapefruits and some Sicilian Blood oranges. Citrus truly is at the heart! The Malfy Gin range aromas and the playfully colourful bottles capture the essence of the Italian coast.
Find your favourite glass, perhaps a coppa glass. Fill it with ice, and pour some Malfy Rosa. Then, mix it with some tonic water, add a zesty slice of pink grapefruit and a sprig of rosemary.
Tell us more about the Malfy product portfolio and how the flavours differ from each other.
We have a range of four gin products that are available globally:
Malfy Gin Originale: A classic ‘dry’ style gin with an Italian twist, made in Italy with some of the finest botanicals including handpicked juniper, sun-ripened Italian lemons and blended with water from the Piedmont region of Italy.
MALFY Gin Rosa: Malfy Gin Rosa is a bright and refreshing gin, distilled in Italy with some of the finest botanicals including handpicked juniper, pink grapefruit, Italian lemons and some fresh Sicilian pink grapefruit.
MALFY Gin Con Limone: A delightfully zesty gin, Malfy Con Limone is distilled in Italy with some of the finest botanicals including handpicked juniper, Italian sun-ripened lemons and Amalfi lemon peel
MALFY Gin Con Arancia: A colourful burst of Italian sunshine, Malfy Con Arancia is distilled in Italy with some of the finest botanicals including handpicked juniper, Italian oranges and a selection of flavourful Sicilian blood oranges.
How are Malfy best served, and in what setting?
Find your favourite glass, perhaps a coppa glass. Fill it with ice, and pour some Malfy Rosa. Then, mix it with some tonic water, add a zesty slice of pink grapefruit and a sprig of rosemary. Find a nice sitting area where you and your loved ones can enjoy the sunshine. If it’s rainy, take you drink to the nearest living room, turn on the TV to a beautiful sunset setting, put some nice music on, and have some friends over. Malfy Gin is best enjoyed with others.
Our signature Ciao Malfy Spritz is also perfect for a Mediterranean lunch or during the relaxing aperitivo hours. Just grab your favourite glass, add some cubed ice and fill it with Malfy Gin Con Limone, prosecco and Sanpellegrino Aranciata Rosa. Stir gently and then top off with some fresh blueberries, a lemon wheel and a sprig of basil as garnish. You’ll never fail with this sparkling classic.
Final question, what does conviviality mean to you and the Malfy family?
Being a part of Pernod Ricard, conviviality lies at the core of our identity, defining who we are as a company. Our working culture is all about making a new friend every day and showing how much, we love our brands and what they offer. The Malfy family truly embodies this, celebrating the Italian cultural, where Italians indulge in the pleasure of life with family and friends.
