Cosmos & Culture in the mix when Absolut returns to Coachella

As a partner of the Coachella Festival, Absolut is gearing up to unite the realms of music, fashion, and culture when the festival makes its return next week. 

We asked Matt Foley, VP of Marketing at Absolut, what to expect.

How is Absolut kicking off the festival season at Coachella?

”As the Official Vodka of Coachella, Absolut is doubling down on its “Born to Mix” DNA by bringing its footprint beyond the festival grounds and presenting an exclusive limited-time series “Mixing It Up: Cosmos & Culture” in Absolut.LAND. This collaborative series includes weekly video interviews on the latest trends and cinematic hybrid content that seamlessly blends the physical spirit of Coachella with a digital Absolut experience for worldwide engagement.”

Why ‘Cosmos & Culture’?

“With the Cosmopolitan back in vogue and a popular menu item at the festival this year, Absolut teamed up with actor & comedian Matt Rogers to release a series of conversations featuring talks with experts in fashion, music and culture, all while enjoying Absolut Cosmos. “Mixing It Up: Cosmos & Culture” will drop episodes weekly with special guests and surprises along the way in Absolut.LAND.”

What is Absolut.LAND and what can you expect from a visit there?

“Absolut.LAND is a one-of-a-kind blended activation that is a convergence of art, fashion, music and, of course, cocktails to bring people together at the ultimate mixing grounds. Embarking on the vibrance of Coachella where trends are set for the year, Absolut is introducing its “Journey to the Cosmos” experience to bring Cosmos into the virtual Cosmos. This captivating quest to the roots of the Cosmo celebrates the culture and history that starts with mixing Absolut. Absolut.LAND also features thrilling music, dance, exclusive rewards and interactive mixology.”

Let’s get mixing in AbsolutLAND.com