We are a pioneer of premium vodka and vodka-based drinks – and one of the largest international spirits brands in the world.
We strive to redefine the vodka market and the world we live in by inspiring people of all backgrounds to come together to mix ideas and drinks, respectfully and responsibly. And we have a true long-term commitment to sustainability – doing the right thing for consumers, society, the environment and our people.
This isn’t rhetoric. We have been a friend with the LGBTQ+ community since the 1980s, a time when many global brands were reluctant to do so. Some 40 years on, we continue to champion and be a platform for social progression through creative collaborations and innovative products.
We have been a friend of the LGBTQ+ community for more than 40 years
Our commitment to sustainability has been instilled since the very beginning, with our founder LO Smith willing to produce a better vodka free from fusel fuels improving public health and caring for the well-being of his staff more than a century ago. Our commitment is unwavering. Today, our distillery is one of the most energy-efficient in the world and we aim to produce a carbon-neutral product by 2030.
A creative spirit
We believe in mixing people, ideas and drinks as a proponent for a world that is more open, free and fun – and we embrace creativity to convey our ambitions and values. Absolut Vodka has long been synonymous with nightlife, culture and the arts – our iconic bottle has been interpreted hundreds of times by renowned international artists and fashion designers. We also express our creativity and community values through our eagerly anticipated annual limited edition designed bottles from Absolut Drop to Absolut Comeback.
Countdown to carbon neutrality by 2030
Our ambition is for Absolut Vodka to be a carbon-neutral product by 2030 and we are on track to achieve that goal driven by an all-encompassing strategy.
Every drop of Absolut Vodka is produced in and around the small Swedish town of Åhus. We are in control of the entire process, tracing the very product that is in your hand back to our farmers. We source the water we use for our vodka from the deep wells found 140 metres under the ground that we stand on. We farm all the wheat we use for our vodka from 300 Swedish farms, many of them neighbouring. While Sweden is our home, Absolut Vodka spans more than 130 markets around the world.
number of years our Absolut Perfection ad campaign ran since launching in 1981
number of farms within a 75 km radius of Åhus provide all the wheat we use
carbon emissions at our distillery and bottling sites per litre of vodka have fallen by 80% since 2004
the year we became the first brand to export flavoured vodka with Absolut Peppar
number of flavours in our Absolut Vodka flavour range
Absolut is a progressive and open brand. We are innovative and bold. We have been at the forefront of many pioneering initiatives, embracing creativity to convey our ambitions and values.
Absolut Pure Vodka (as it was originally called) was first made at Reymersholme in Stockholm by Lars Olsson Smith using a unique continuing distilling process that is still used to this day.
Absolut Vodka starts exporting to the US in a move that would soon see us establish ourselves as a world-leading spirit brand.
Absolut Perfection campaign launched. This ground-breaking advert became one of the longest-running campaign in the advertising industry. A simple pun with a play on the word ‘Absolut’ that could be repeated in variations using a striking image. And it was…for 1,500 ads over 25 years.
Absolut launches the world’s first flavoured vodka, Absolut Peppar. We inspired the flavoured spirits that are commonplace today being the first brand to export flavoured vodka to the US with Absolut Peppar in 1986.
Absolut Vodka sponsors GLAAD (Gay & Lesbian Alliance Against Defamation) for the first time. Today, GLAAD is the world’s largest LGBTQ media advocacy organisation – a far cry from when we first gave it our support. In 1989, it was still a fledgling organisation, having been founded by a handful of journalists trying to bring balance to the many discriminatory stories they were unearthing covering the AIDs pandemic.
Pernod Ricard Group acquires Absolut Vodka brand having bought Vin & Spirit Group.
Pushing the boundaries, our pioneering project explored what happens when cutting-edge technology meets the creativity of art, music and design. The result was two artificially creative and highly interactive music-making machines – the Absolut Quartet, an automated multi-instrumental orchestral machine and the Absolut Choir, a multi-channel robotic choir, made up of 10 singing characters of various shapes and sizes.
Want to know more about Absolut Vodka? Visit the Absolut.com website for more about our products, all the flavour and drink recipes for a good time.
Our other brands
Our brands are defined by lifestyle and mindset, and a true long-term commitment to sustainability. We are inspired by their heritage to co-create today’s popular culture.
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