Interviews

December 19, 2023

We sat down with Mikko to discover what motivates him, how he leads his team and why he keeps his emotions to himself.

December 14, 2023

In their latest Born to Mix campaign for the French market, the Absolut team decided not to let the local restrictions hamper their creativity. Instead, they used it as a force to push creativity even further.

December 12, 2023

We spoke with Reshma Dhati, Senior Brand Director at Absolut, to learn more about the innovation.

December 6, 2023

We talked with Ned Paterson, Global Marketing Manager for Beefeater Gin at Pernod Ricard, to learn more about the story behind the innovative campaign.

October 31, 2023

We caught up with Maria Fröjd, Laboratory Manager, Quality Control and Kristina Jiwestam, Laboratory Engineer at the Quality Control Laboratory in Åhus.

October 19, 2023

We talked to Antonia Scintilla, Director at Fondation d’entreprise Pernod Ricard, who shared more about their work.

October 4, 2023

We talked with Clara Guillon and her colleague Nancy Baghdadi to learn more about the secret behind Absolut’s success, what consumers are looking for, and the upcoming vodka trends.

September 29, 2023

We chatted with Letizia Invernizzi, Brand Manager at Pernod Ricard, who explained more about the initiative and how AI technology can help bridge societal gaps.

September 19, 2023

We delved into the dynamics behind this success with Maxime Lamagat, Digital Marketing Director at The Absolut Group.

August 18, 2023

A team from The Absolut Company was on site, including Kresan Naidu, and Kina Persson.

August 15, 2023

The art of collaboration.

July 27, 2023

We sat down with the new head of the Malibu and Kahlúa brands.