Olmeca is a premium tequila that brings its vibrant energy to 80 countries around the world. It uses Weber Blue agave plants grown in volcanic soil for unrivalled flavour and quality – and it is perfect for a night out, a reunion with friends, sipped on its own, in shot-tails or mixed into simple and delicious long drinks.

Established over 50 years ago, Olmeca has produced a range of premium tequilas made from hand-selected agaves grown in the Mexican highlands of the Los Altos region of Jalisco. Olmeca Tequila is not your average spirit. This tequila has a fresh herbal and green pepper scent with soft citrus notes at the end. When you crack open a bottle of Olmeca, you’re not just pouring a drink – you’re unleashing a wave of unexpected experiences.

Following traditions for the purest expression of tequila, the agaves are slowly roasted in steel ovens, distilled in columns, and aged in vintage oak bourbon barrels. Olmeca has been part of Pernod Ricard since 2001 – and has brought the party to any celebration ever since.

Following the myth

Olmeca’s name comes from the Olmecs – considered by many as the first major Mesoamerican civilization that lived in Mexico. The brand itself was created back in 1967 but this mythical lineage can still be felt in its logo, bottle design and visual identity.

We’re a tequila like you’ve never seen!

  • Timeline
  • 1967

    Seagram purchases a distillery in the town of Tequila, in the lowlands of Jalisco.

    The town of Tequila

  • 1970s

    The first Olmeca bottle is designed, inspired by the glyphs of this ancient culture.

    Olmeca ad

  • 1990s

    New distillery is built in close to Arandas in Los Altos de Jalisco at 2100 meters above-sea-level known for its mineral rich red soil.


  • 2001

    Tequila Olmeca is acquired by Pernod Ricard who saw the brands great potential.

  • 2007

    Olmeca Dark Chocolate was launched.

    Olmeca Dark Chocolate

  • 2017

    50th anniversary of the brand.

    50th anniversary promo image

  • 2018

    Half of million cases shipped worldwide for the first time.

    Olmeca bottles on a shelf

  • 2022

    Redesign of the Olmeca bottle to the range we have today: Silver, Dark Chocolate, Gold, Añejo, and Reposado.

    The Olmeca range

  • 2024

    Olmeca is ranked #2 premium tequila brand worldwide (outside US & Mexico) and is #1 tequila brand in more than 25 markets.

The Olmeca website

Learn more about Olmeca Tequila! Visit Olmecatequila.com for more about our tequilas and recipes for cocktails and shot-tails.