Stories

What's it like to work at and with The Absolut Group? Who are the people and partners behind the company and the brands? Find out in our Stories.

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Interviews

Welcome to Malibu

April 25, 2022

We want people to be able to enjoy a tasty Piña Colada regardless of the season.
Interviews

Adding new flavors to the flavor range

April 14, 2022
Sustainability
Malibu

Upping the ante on plastic waste reduction 

March 24, 2022
Interviews

Two leading examples

March 7, 2022
Sustainability

The plastic revolution: David Katz’ Plastic Bank tackles poverty by monetizing waste

February 9, 2022
Interviews

Mixing content to a perfect cocktail

February 4, 2022

We felt a need to help people up their bartending game and to move drink mixing into the kitchen at home.
Sustainability

The story behind one of the world’s most energy-efficient distilleries

January 21, 2022
Interviews

Getting the most bang for the bucks

January 17, 2022

How to make or break a case at the Absolut Company.
News

The Absolut Company Sustainability Report FY 20/21

January 11, 2022
Sustainability
Absolut Vodka

Absolut’s sustainable wheat farming explained

January 6, 2022
Interviews

A partnership that keeps on growing

December 27, 2021
Interviews

A transparent partnership

December 3, 2021
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