We are The Absolut Group
We can’t wait to share our passion for progression and century-long tradition of fine spirit making with you.
Our brands are defined by lifestyle and mindset, and a true long-term commitment to sustainability. We are inspired by their heritage to co-create today’s popular culture.
Meet our people
Our people define who we are. They embrace creativity to inspire ground-breaking drinks and experiences for people’s zest for life. From the board room to the distillery floor to the marketing team in Latin America, read their stories, in their own words.
A carbon neutral product by 2030
Our journey towards making Absolut Vodka a carbon neutral product by 2030 is nineteen years in the making, and we’re well on our way to hit our target.
We are a leading global spirits company with a passion for progression and for breaking boundaries. At the heart of our company are three global premium spirit brands, Absolut Vodka, Beefeater Gin and Malibu that are revered the world over.