We are The Absolut Group

We can’t wait to share our passion for progression and century-long tradition of fine spirit making with you.

Our brands

Our brands are defined by lifestyle and mindset, and a true long-term commitment to sustainability. We are inspired by their heritage to co-create today’s popular culture.

Meet our people

Our people define who we are. They embrace creativity to inspire ground-breaking drinks and experiences for people’s zest for life. From the board room to the distillery floor to the marketing team in Latin America, read their stories, in their own words.

A carbon neutral product by 2030

Our journey towards making Absolut Vodka a carbon neutral product by 2030 is nineteen years in the making, and we’re well on our way to hit our target.

Our company

We are a leading global spirits company with a passion for progression and for breaking boundaries. At the heart of our company are three global premium spirit brands, Absolut Vodka, Beefeater Gin and Malibu that are revered the world over.

The main office in Åhus

Our 2030 roadmap is named Good Times from a Good Place and is comprised of four pillars, Nurturing Terroir, Valuing People, Circular Making and Responsible Hosting, address all aspects of our business from grain to glass.

Each of our pillars sets out ambitious goals and targets to drive innovation, brand differentiation and attract top talent.