Malibu is the refreshing taste of summer, inspiring a mindset of spontaneity and fun where the sun shines all year round – wherever you are in the world, you can do whatever tastes good. Made with White Rum, our original coconut-flavoured liqueur is a staple in famous cocktails such as piña coladas and daiquiris.

With its iconic white bottle and palm tree logo, Malibu is the number one rum-based coconut spirit in the world sold in more than 150 countries. Discovered in the late 1970s, it has been part of the Pernod Ricard Group since 2005. Today, the original Malibu flavour is more popular than ever, and in recent years we continue to embody the spirit of summer by introducing a range of flavoured liqueurs into the mix, together with a selection of ready-to-drink cocktails.

Enjoy Malibu responsibly

Malibu is the refreshing taste of summer, inspiring a mindset of spontaneity and fun

Malibu was discovered by three British men working for various spirits companies on a trip to South Africa in the late 1970s when they came across a coconut-flavoured drink. They loved it and were enthused that it “tasted like summer in a bottle”. Seizing a marketing opportunity it was renamed Malibu and was soon being promoted across the globe. Its lower alcoholic strength meant it was initially branded a liqueur which gave it a significant advantage – television advertising for liqueurs was allowed at that time but hard spirits were prohibited from doing so.

Upping the ante on plastic waste reduction

It is estimated that there will be more plastic than fish in our oceans by 2050 unless immediate and sustained action is taken.

  • Timeline
  • 1978

    Malibu was discovered by Peter Fleck, Tom Jago and James Espey.

  • 2005

    Malibu Passionfruit
  • 2005

    Malibu acquired by Pernod Ricard.

  • 2009

    Malibu integrated into The Absolut Company range of brands.

  • 2011

    Malibu Black
  • 2018

    Malibu Lime and Malibu Mango
  • 2020

    Malibu Strawberry
  • 2021

    Malibu Watermelon
  • 2021

    Malibu ready-to-drink (RTD) launch with Pear, Cola, Watermelon, Limonade.

  • 2022

    Malibu Cocktail RTDs launched – Strawberry Daiquiri, Pina Colada Watermelon Mojito and Pineapple Bay Breeze.

  • 2022

    Malibu launches global brand positioning with Do Whatever Tastes Good.

  • 2023

    Malibu Pineapple and Malibu Peach.

    Malibu Cocktail RTD Peach Rum Punch launched.

Our coconut commitment

Our Coconut Commitment, a five-year project that started in March 2020, is a promise to protect nature and the livelihoods of the small farming communities that depend on it.

It comes from paradise and tastes like heaven

Malibu’s original slogan


the amount of recycled plastic in its PET bottles


the amount of recycled glass in its glass bottles


the number of years of our Coconut Commitment project to protect nature and the livelihoods of the coconut farmers in the Philippines


the number of coconut farmers we are helping as part of our coconut commitment to improving their yields and income


the amount of plastic bottles Malibu and Plastic bank have prevented from ending up in the ocean since 2021

Based on FY22 and BIER 2021.

It tasted like summer in a bottle

Peter Fleck, Malibu’s co-founder on his first sip

Want to know more about Malibu? Visit the official website for more about our products, all the exciting flavors and drink recipes for a good time.

Our other brands

Our brands are defined by lifestyle and mindset, and a true long-term commitment to sustainability. We are inspired by their heritage to co-create today’s popular culture.

Our iconic original.

World’s largest coffee liqueur.